Brand identity, digital collateral, and website design for a user-led charity supporting women's mental health.
Brand identity, digital collateral and website design for a user-led charity supporting women's mental health.
The logo reflects on the idea of community and support. The square shape suggests stability and balance, while the open corners symbolise inclusivity and openness. WISH provides such important support and does that in an incredibly positive way. We designed the branding and the website with this in mind, to evoke empowerment and positive pathways.