1 / Our ethos
INK105 is a curious, playful and passionate design agency, focused on finding fresh and creative solutions to make our clients proud of their business.
Founded in 2014 by two friends, Laura and Francesca, INK105 specialises in branding, graphics, and web design.
We love a challenge and take pride in working on it until we hear you say Wow! Taking inspiration from Italian designer, Bruno Munari, one of the pioneers of the lateral thinking approach, we don't stop at the first idea; we explore different possibilities in order to achieve the best bespoke solutions for our clients.
We believe that developing strong relationships is crucial to delivering success. We are understanding, we strive to see things from our clients’ point of view and we are always looking to reach the best solution through an open exchange of ideas.
2 / Francesca and Laura
INK105 is the union of our complementary skills. Laura is a graphic designer whose work fuses product design with strategy, branding, packaging and digital experiences. She is a natural creative and her practice has been notable for crossing media genres, drawing on references from a diverse range of cultural, aesthetic and technological sources. Francesca is a multidisciplinary designer working at the intersection between interior and graphic design. She has a passion for storytelling and strong concept-driven design. Her work encompasses brand identity, web design and installations.
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3 / Team
We are a tight-knit team consisting of designers and communication specialists. We operate within a flexible creative structure; everyone is involved in the creative output of every project. We also work with a network of multidisciplinary creatives to bring large-scale projects to life.
4 / Our approach
>Discovery
Every project is different, but all of them start with the curiosity to get to know the client and learning about their business. Using a variety of tools, we work to understand the client’s brand, its audience and the market it operates in. We question and research - the most valuable part of a project comes long before the design - understanding who the client is and how we can help engaging the audiences in the best way.
>Ideation
Working on all the insights from the research, we create ideas to share with the client.
We are highly collaborative, the best results come from working closely with the client, brainstorming and interacting. Our work is iterative, we start with a range of creative options that we keep refining in collaboration with the client until we reach the best fit for their needs.
It’s the lateral thinking we bring to every project that delivers real value, challenging to do things differently.
>Design
This is the refinement step, where we ensure every detail is correct and in place to deliver the final product. Whether this is graphic assets, a website or an interior, we go above and beyond. We pull out all the stops to make sure to create a positive impact and deliver outputs that are bespoke and powerful.