Educational campaign for ERIC, the UK Children’s Bowel and Bladder charity.
Educational campaign for ERIC, the UK Children’s Bowel and Bladder charity.
"It’s Good to Go" slogan played on being direct and fun, easy to remember as a motto, and able to be used across different media. The branding has a cheerful and light tone of voice, using bright colours and a highly recognisable icon, the toilet roll, to convey the message on multiple levels.