St. Margaret’s House

St. Margaret’s House is one of the oldest community charities in East London. Founded in 1889, it has carried out invaluable social, cultural and wellbeing work throughout the years, being at the heart of the community since its inception.

With the charity’s new strategy focusing on two of the contemporary needs of East Londoners: accessible wellbeing and arts, there was a clear need for a brand revival.

The new visual is build on the history and legacy of St Margaret's House, but at this time including all of its main projects. A new main logo with a serie of sub-logo and icons to represent all the services offered.A rich new color palette has been introduced to help differentiate the projects and give them their own status. A completely renewed print programme across all the channels along with a coordinated stationery helped create a new lively and contemporary aesthetic.