OBICÀ
Obicà Mozzarella Bar is a group of casual contemporary Italian restaurants in international gateway cities. From 2004, Obicà opened locations in Europe, the United States, and Japan, and today has 24 restaurants around the world with 4 locations in London.
With an already established brand identity, Obicà was looking to create a fresh yet coordinated marketing campaign to support the launch of the new Mozzarella Bar menu developed by Italian Chef Alessandro Borghese, featuring a selection of dishes created to be shared with friends and family.
Working with the existing colour palette, we introduced a new font as a collateral element to add a playful and casual touch. We also designed a new system of geometric graphic patterns to be used as a background for all the deliverables of the campaign. This graphic treatment was also visible on the website and in the newsletter until the end of the campaign.
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